Monday, 31 December 2012

Bing to Overtake Google

In the UK Google has been the dominant player in terms of search for some time is this something that is going to change?

I suspect in terms of actual searches then Google will remain dominant however in terms of SEO unless your big business then I think you can forget Google. As you may or may not be aware I would consider myself as a PPC specialist but in terms of furniture and PPC it is a niche I have some track record in.

Lets take a look at searching for Ikea in Google this is what you get:-

Now lets us look at Bing;-

Ok so Wiki isn't a competitor but at least it is independent, are Google just slaves of the big corporations now, matter of time until the consumer gets this. Once this happens Google ceases to be cool or "out there" and they will drift of the radar. Google you are losing it as you search for big profits you are in danger of losing what made you great in the first place!

I can be something of a maverick but in my mind the results should contain Ikea at the top and then nine alternatives to Ikea, currently Google results look like an Ikea PR exercises.

Friday, 14 December 2012

Google Shopping

Just a little whisper Google Shopping is going commercial and will no longer be free! Isn't it strange that the Panda updates killed price comparison sites and then a short time later Google becomes one.

Maybe I'm a cynic but I'm not the only one....

Also heard that Search Re-Marketing is coming, I don't think this has been thought through Google are talking about these searches being worth more but to many advertisers they are worth less. Let me give you an example I have a client that has a high conversion rate and short time lag. They bid on 'cheap widgets' the consumer either converts or it doesn't on that visit, if the searcher doesn't find what they are after they continue to search.

So this sort of offer has a short time lag conversion, i.e. click hits the site and it will convert on that visit. This second search is worth less not more, they have already visited my clients site they didn't convert a second visit is not more likely to convert but less, we have made our pitch to them and they are still searching.

Despite my cynicism compared to other forms of advertising Pay Per Click for business is an easy sell you just cannot get comparable returns from other forms of advertising.

Friday, 7 December 2012

Search Partners Optimisation

We have written a lot about the issue with Search Partners on Google Adwords search. Just to clarify there are two types of Search partner, the first is the likes of AOL / Sky (genuine searches) and the second is the likes of (content type searches).

We are not going to go over again the issue with these searches the issue is that you can't pick them. So essentially what we want is to pay genuine searches but exclude content type searches. Three tips to facilitate this from a campaign:-

  1. Duplicate Campaign Tag New campaign with something apt, e.g. Widgets SP
  2. Turn Off Search Partners on Original campaign
  3. Drop bids by 50% on SP campaign
Do not bid on broad terms turn everything to exact. To find new terms use the original campaign. On an ongoing basis look for any terms with a low click through rate (CTR) consider either dropping bids on these terms or pause them.

A low CTR suggests that the queries are content type searches.