We are not going to go over again the issue with these searches the issue is that you can't pick them. So essentially what we want is to pay genuine searches but exclude content type searches. Three tips to facilitate this from a campaign:-
- Duplicate Campaign Tag New campaign with something apt, e.g. Widgets SP
- Turn Off Search Partners on Original campaign
- Drop bids by 50% on SP campaign
A low CTR suggests that the queries are content type searches.