Tuesday, 29 January 2013

The Man is keeping you down

Big Business Scores Big
In the sector I work I have noticed that recently "the man" has had a big boost, when I say the man I mean it in the urban slang way of course. :)

Take for example a highly competitive search term like Bedroom Furniture, for all the years I have been working in PPC / SEO this much prized phrase has been fought over with an eclectic mix of companies from small independents to big business.

Take a look at the screenshot on the right, not one independent features. It would appear if you are a small independent your only option now to market your company on this phrase is to move to PPC.

This seems an odd strategy, small independents don't have big budgets to chuck at PPC especially in this economy. If you arw a big business you can make your shareholders very happy!

Seems very strange the top ranking company Tesco, their bedroom furniture page is a page of pictures! Just the sort of thing Google tell you not to do.

I would have expected that organic results should be information and paid search is commercial. Now it is just commercial, has Google now become "the man", sad times if so!

Monday, 28 January 2013

Writing Good Ad Copy

Here is a bad example of an advert!

Just a quick post this spotted this advert (pictured left) on a site I frequent something has seriously gone wrong. I do work in furniture sector on PPC and I can only think someone somewhere has tried to automate a little too much.

Writing good ad copy is vital to the success of an adwords campaign, you and your competitor are going for the same keyword and if you can tip the Quality score ever so slightly in your favour then it can pay big dividends.

What you should be looking for is clear concise adverts that read easily, understanding the USP of the product you are selling is critical. 

Just a quick reminder I normally form Ads on the "What, Why, When" principle example:

  • Solid Oak Furniture <- What
  • Stunning Quality Best UK Prices <- Why
  • Now Available for Free delivery <- when
Sometimes switching to "What, When Why" in some sectors this works well.