Friday, 15 March 2013

Clicks to Convert

Looking back over my last post I think it is easier to conceptualise by using a new stat "clicks to convert". 

So lets take a practical example I have a client who has a keyword that has 567 clicks with 9 conversions. so:-

567 / 9 = 63

So every 63 clicks will result in one conversion, lets say the target is £5 CPA so:-

5.00 / 63 = 0.079

So in this case the max bid to achieve a £5 CPA would be £0.08!

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