Wednesday, 6 March 2013

Max CPC Thoughts

Its Worth What it is Worth

Over the years I have tried numerous optimisation strategies for Adwords Pay Per Click, in essence it should be simple and I'm going to take a simple strategy that I'm currently using on an account.

I have an account that has a target CPA of £10. So lets say the term 'widgets' converts at 0.3%.

So Max CPC = Conv Rate X CPA

Therefore in this case 0.03 (Conversion Rate) X 10 (Cost per Acquisition) = 0.33, (33p Max Cost Per Click).

It is not as simple as that of course you might find a term converts better in a lower position but at the very least you have a hard cap on the maximum bid.

I'm currently on working this into my Bidding Software System although you can use the Rules within Adwords itself, see screenshot below.

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