Tuesday, 28 May 2013

SEO Penguin 2.0 Impact

I like to keep an eye on the furniture industry and rankings and have gone into a little detail before over one of the big volume terms in this sector, namely "bedroom furniture".

I previously looked at this in my post Man Keeping you down but I wanted to dig a little less tongue in cheek into this term.

The headline here on is the massive change since Panda / Penguin, this space was mainly fought over by independents and a few SEO savvy 'B' List brands.

Now it is 'A' list brands only, the really strange thing is most of the sites in terms of SEO are awful. the Next Bedroom Furniture page has content way below the fold.

As far as I can see Tesco has no content and all of these have very generic Titles & Meta Descriptions. So why do they rank so high, I can think of three hypotheses.

  1. Conspiracy - Unlikely but all the SEO savvy companies have been given penalties by Google to allow the big brands to dominate.
  2. Bounce Rate - Possible would a consumer be more likely to engage with a brand they recognise.
  3. Click Through Rate - Same principle as (1) a consumer is more likely to click a big brand name.

We will look at this in more detail in our next update.

Monday, 20 May 2013

Search Retargeting

I think almost out of beta is Google Search Retargeting I'm still of the opinion that eventually this traffic will be proven to be worth less in some cases. Google still seems to think it will be worth more, time will tell.

Just to recap lets say your company sells 'blue widgets' and a consumer types in 'white widgets', maybe you can persuade them to buy 'blue widgets' in lieu of white. So they click your advert then later they type 'white widgets' again.

Well you've made your pitch and clearly did not succeed (inferred from the fact they are still searching) so you don't want them landing on your page again!

In other news it is great to see OFL get some recognition in the mainstream press, the telegraph recently interviewed the founder. I think its a great story of how a company powered by advertising online can bring great results for a 'bricks and mortar' business, of course it is not just about the internet the offer has to be right.

Anyway here is a direct link to the Oak Furniture Land Telegraph feature.